Germany, with its respected automotive heritage, is considered of significant importance to BYD as it introduces its eco-friendly electric cars to customers in Europe. Recognising Germany’s discerning customerbase, BYD has chosen to collaborate with the country’s prevalent dealer groups to develop the market.

Through this network of professional dealers, BYD presents its high-quality range of electric cars and latest innovations in EV technology to German customers for the first time, combining safety, efficiency and performance with premium, high-tech experiences as standard specification for all-round value. This includes the sporty BYD HAN E-segment Sedan, the seven-seater BYD TANG E-Segment SUV and the BYD ATTO 3 C-Segment SUV, as showcased at the Paris Motor Show. Quality customer service is fundamental to the BYD experience, with the dealer network providing knowledgeable localised sales and aftersales support for German customers starting towards the end of this year and into 2023. 

In line with this, is the opening of a series of pioneering retail stores in major cities in Germany allowing customers the opportunity to become familiarised with the BYD brand and its technologically advanced EV products. These stores will be located in Munich (Reisacher), Berlin (Stern Auto), Hamburg (Stern Partner), Stuttgart (Hedin), Frankfurt (Torpedo), Koln (Senger) and Ravensburg (Reiss). 

BYD, through its relentless commitment to the development of sustainable eco-friendly technologies, is empowering the transition to eMobility, with total solutions for energy generation, storage and charging. BYD will be working with the dealership network to explore new opportunities for deeper collaborations to introduce products to further support the EV infrastructure in Germany. With this ‘green vision’ as a goal, and as the BYD brand evolves, it is anticipated that the dealer network will also create several hundred job opportunities, further supporting local economies in Germany.  

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, said: “As BYD electric cars enter European markets, we recognise the significance of meeting the high expectations of customers in Germany and above all, respect the local automobile ecosystem That is why we place so much value in local cooperations giving consumers access to comprehensive local resources and high levels of customer service. Accordingly, we have carefully appointed established dealers who have extensive market experience and strong consumer recognition, at key locations across Germany. We are always focused on the customer and, it is imperative that our quality products are matched with the same level of quality service . The appointment of our dealership network in Germany is a pivotal moment for BYD in Europe.”